Digital Marketing Methodology

What is digital marketing?

Essentially digital marketing centers around the Internet which is both a powerful marketing medium and a communication tool. Because it is digital, campaign reporting is accurate and able to be pulled in real-time, enabling extremely quantifiable results.

Digital is also about creating content that is designed to appeal to your ideal customers, attracting qualified prospects to your business.

Advisor:
Susan K. Jones
(231) 591-2468
SusanJones@ferris.edu

If you have a strong interest in internet-based marketing activity, you'll find that digital marketing is the newest and most innovative marketing methodology used by business executives. The digital marketing certificate will enhance your skills in:

• Multi-channel marketing -integrating online and offline marketing with profitable results
• Selling online, and saving money and time for your company and your customers
• Managing databases in a digital world
• Mastering best practices in both business-to-customer and business-to-business digital marketing
• Creation and execution of internet marketing/advertising plans and campaigns

You will be provided with cutting-edge internet-based marketing skills that will help you not only in digital marketing, but in careers such as direct marketing, advertising, and professional selling.

Build your skills and resume

Each of the online marketing courses listed at left applies to at least one of the available specialization certificates or minor. Begin with a course or two and in no time you will have earned a new credential.

Prepare to Lead this Fast-Growing Field

Figures provided by The Direct Marketing Association (DMA) put the strength and growth of direct and interactive marketing into perspective as part of the American economy. According to the DMA, annual U.S. sales revenue attributed to consumer direct and interactive marketing topped $1 trillion in 2011, while business-to-business direct and interactive marketing sales amounted to $786.5 billion.

Summary

This research follows qualitative, descriptive approach. The company and respondents were selected as per convenient non-random sample selection method. General analytical strategy for this purpose is on theoretical propositions. There were four tests of validity conducted by this research. These are construct validity, internal validity, external validity and study's reliability, meeting quality standards of the study.