What makes an e-commerce platform?
While you can sell
items through some integrations online with payment processing services, the
ability to take a credit card and provide a transaction doesn’t mean that the
solution is an e-commerce solution. E-commerce solutions have the following key
features:
·
Product pages that
provide multiple views and levels of product specifications, along with dynamic
pricing capabilities and quantity adjustments.
·
Shopping cart —
a page or object that contains all of the items added during the shopping
session. Users can update quantities or delete items.
·
Checkout page —
a conversion point where users can provide payment information and submit an
order for fulfillment.
·
Account pages —
the ability for a customer to set up an account, view orders, and manage
pertinent contact, delivery and payment information.
·
Payment integration — the ability to accept and process credit card data, or integrate
with a system like PayPal, Amazon Payments or Stripe that provides that
service.
The WooCommerce eCommerce plugin for
WordPress is an excellent choice for anyone who wants to build an online store
with minimal effort and expense. The plugin makes setting up and managing an
online store with WordPress much less daunting than you might imagine, and
includes many great features to make your life easier.
PayPal Advanced
The PayPal Advanced extension adds a
seamless integration with this payment gateway to your website, allowing your
customers to enter their payment details right on your site, without leaving
our store.
This creates a much more professional impression
for your online store as opposed to sending them offsite to enter their
details. Customers don’t need a PayPal account to make a payment via this
option.
You will need a PayPal Advanced Payments account and
an SSL certificate to make the most of the features of this extension, but it
will simplify PCI compliance, and allow your visitors to stay on site during
the check out.
Setting up the extension is pretty
straightforward and can be done using the familiar WordPress and WooCommerce
user interface.
Thankfully, WooCommerce also supports many
other payment gateways, which means your eCommerce store can make use of the
other options already out there. Also, while WooCommerce does support PayPal
standard payments out of the box, this does involve sending the customer to the
PayPal website to enter their payment details.
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